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Delivering data is one thing but making certain it may be eaten by purposes or partners with out staging or further manipulation is the game-shifting ability that Informatica features.
While AdRoll is best known for its retargeting engineering for client promotion, it’s been building out a suite of B2B advertising technologies below its RollWorks enterprise unit, which launched earlier this year.
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Requested why Growlabs was an interesting acquisition target, CEO Toby Gabriner (who joined AdRoll past calendar year) advised me by way of email that both of those amount and top quality of data is essential for building an account-dependent advertising and marketing application.
“With The mix on the Growlabs and AdRoll Group id graphs, our RollWorks division will supply our customers use of among the most important impartial B2B identity graphs on the earth.”
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